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The site pjsafaris.com has the following on the homepage, "South African Hunting Safaris - HOME." I noticed that the website also said " PJ Hunting Safaris and Adventures." They also stated " Main focus is providing the best possible hunting the South African Bush has to offer. Is not only a hunting business, but also the result of our passion for wildlife and our willingness to share it with other people. Our aim is to offer some of the most exciting experiences and ensure that you will enjoy a fair and ethical chase in search of the ultimate trophy. Is also members of the South African Hunting Association." The meta header had south african hunting as the first keyword. This keyword was followed by pj safaris, south african safaris, and south african hunting safaris which isn't as important as south african hunting.